Vacation®
✹ Producing “Leisure-Enhancing” copy and creative concepts for cult sunscreen and fragrance brand Vacation®
Design Within Reach
✹ Crafting warm and polished customer-first marketing copy for Design Within Reach
Refinery29
✹ Editing at Refinery29 to ensure accurate, well-structured, and culturally sensitive content
Paravel
✹ Shaping a new verbal identity for Paravel’s relaunch and a comprehensive guidebook that hands it over to the team
Hårklinikken
✹ Overhauling Danish hair and scalp care company Hårklinikken’s narrative positioning, verbal identity, and editorial program for their 360° rebrand
Relais & Châteaux
✹ Creating branded content through a design and wellness lens for Relais & Châteaux luxury hotels
United Nations
✹ Distilling complex content for the United Nations International Organisation of Migration’s CREST website for Normal People™ to understand
Kalinya
✹ Writing and editing for Victorian Aboriginal Education Association and Kalinya’s curriculum resources
Range Rover
✹ Directing editorial on a Range Rover branded series to promote the launch of the Evoque
Editorial
End-to-end editorial: direction, voice, calendars, features, branded content, and team management.
Copywriting
Copy and content at every touchpoint — in-store, online, and outdoors — for all kinds of consumer brands.
Branding
Developing, refreshing, and refining brand voice — identity, messaging, naming, and the guidelines to keep it consistent.